In 2021 private equity True acquired a major stake in Sneak and were looking to push ambitious growth plans whilst needing to professionalise the team and build operations to support the scale.

In a hybrid working capacity with 40% time in the office:

1. Performed a deep business audit that included marketing channels and operations as well as overall 3 year business performance. This created meaningful visibility and clearly identified challenge areas in order of priority: Team, Acquisition, Brand positioning and retention.

2. Proactively stepped up to provide growth leadership during the transition from founder led to a CEO.

3. Simultaneously kicked off several key transformational projects: fixing acquisition funnel, product portfolio development, brand repositioning and strategy, team restructure and build, reporting and process, aggressive marketplace growth, resetting KPIs, targets and forecast.

1. Increased customer acquisition by 90% and delivered product portfolio approach to drive trails and increase repeat rate.

2. Significantly contributed to 3 growth projects: brand repositioning, scaling retail distribution and 3 year growth and exit strategy.

3. Successfully completed team restructuring, upskilling and build despite of talent shortage and location limitations.